Product Marketeers are idiots, no? In a recent ad spot directed at Indians, Cadbury compared the hotly disputed Kashmir territory to its chocolate as "too good to share". Yet another marketing meeting I'd love to have witnessed: "The Kashmir powderkeg and our scrumptious chocolatey flagship consumable: Who else in this room isn't thinkin' what I'm thinkin', huh?! Am I right or fuckin' what?!!! No, Jimster, YOU the man! Holy shit, is it lunch-time already? Who's drivin', cause my wife's got the Excursion today..."