Putting the spin and filtered commentary back into a medium that prides itself on the absence of spin and filtered commentary: Paid bloggers: sounds like informercialism to me.
"It's time to take blogging to the next level and that starts with paying people to produce high-quality, focused blogs for commercial Web sites. Until that happens, people will continue to view Weblogs as little more than personal diaries, or just another form of Usenet."